Did Cristiano Ronaldo's move to the Saudi premier league help improve visibility?

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Cristiano Ronaldo's move to Al-Nassr in December 2022 was more than a sporting transfer—it was a strategic move to boost the club and the Saudi Pro League globally.

With his massive social media influence, Al-Nassr gained over 52 million new followers, becoming the most-followed club in the league and one of the top globally. His impact surpasses that of Messi and Neymar in digital growth.

Beyond social media, Ronaldo’s presence attracted other stars like Benzema and Mané, helping raise the league’s competitiveness and tripling the market value of its teams.

Do you think CR7's switch to the Saudi Pro league helped improve the quality and global appeal?
 

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